PoweR PR Ethnic Activists Guide to Strategic Communications

Titre : PoweR PR Ethnic Activists Guide to Strategic Communications
Auteur : Ray Hanania
Éditeur : Lulu.com
ISBN-13 : 9781329450110
Libération :

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Ray Hanania A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de PoweR PR Ethnic Activists Guide to Strategic Communications Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

PR Power Inside Secrets From the World of Spin

Titre : PR Power Inside Secrets From the World of Spin
Auteur : Amanda Barry-Hirst
Éditeur : Random House
ISBN-13 : 9781448131761
Libération : 2012-01-31

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Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR

Unleashing the Power of PR

Titre : Unleashing the Power of PR
Auteur : Mark Weiner
Éditeur : John Wiley & Sons
ISBN-13 : 0787985996
Libération : 2006-06-12

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Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Power PR

Titre : Power PR
Auteur : Dennis Cole Hill
Éditeur :
ISBN-13 : 983720009X
Libération : 1992

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Dennis Cole Hill A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Power PR Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

International Public Relations

Titre : International Public Relations
Auteur : Patricia A. Curtin
Éditeur : SAGE
ISBN-13 : 9781452279015
Libération : 2007-01-18

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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Power Public Relations

Titre : Power Public Relations
Auteur : Leonard Saffir
Éditeur : Ntc Publishing Group
ISBN-13 : IND:30000076375611
Libération : 2000

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Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In "Power Public Relations," he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, "Power Public Relations" promises to reveal new opportunities for anyone who understands the new PR and puts it to work. Praise for the Previous Edition of Power Public Relations "No professional should be without this book. It carries how-to advice and a view of the future that must be read by all." -- Robert L. Dilenschneider Principal, The Dilenschneider Group "In candidly sharing his experiences, Len Saffir easily rates an E for excellence. This book is enlightening, educational, and enjoyable!" -- Richard Weiner Public Relations Consultant

Lights Camera Action The Power of PR

Titre : Lights Camera Action The Power of PR
Auteur : Angela O'Mara
Éditeur : Author House
ISBN-13 : 9781452018652
Libération : 2010-04-27

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If you are a plastic or cosmetic surgeon and are tired of seeing doctors less qualified than you in the media, or are looking to expand your business, then this book is for you! It will guide you through the media maze and teach you how to position your practice and prepare yourself for media attention. Since the recent economic downfall, PR is the most sought after and cost effective way to promote a medical practice. This book will teach you how you can use this elusive and powerful marketing tool, giving you an added advantage over the competition. In this book Angela O’Mara shares her best advice from 22+ years of experience in the world of cosmetic surgery PR.

Trust Power and Public Relations in Financial Markets

Titre : Trust Power and Public Relations in Financial Markets
Auteur : Clea Bourne
Éditeur : Taylor & Francis
ISBN-13 : 9781317963950
Libération : 2016-12-08

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The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.

News Public Relations and Power

Titre : News Public Relations and Power
Auteur : Simon Cottle
Éditeur : SAGE
ISBN-13 : 0761974962
Libération : 2003-04-18

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"We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication study," this book addresses such issues as: "the rapid growth of public relations in its impact on news production ; state information management strategies in times of internal political dissent ; political parties and mediated 'spin' conducted at national and local levels ; the historically changing nature of war journalism ; environmental activism and pressure group communication" and much more - back cover.

Power Diversity and Public Relations

Titre : Power Diversity and Public Relations
Auteur : Lee Edwards
Éditeur : Routledge
ISBN-13 : 9781135088071
Libération : 2014-09-25

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Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change. This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.