Un livre déjà culte dans le monde des entrepreneurs ! En appliquant les grands principes du lean management au développement de nouveaux produits, Eric Ries a mis au point une méthode qui change radicalement la donne pour tous ceux qui souhaitent créer une entreprise ou développer un nouveau projet : le Lean Startup. Cette approche révolutionnaire permet en effet d'adapter constamment son offre mais aussi son entreprise aux évolutions du marché, en suivant le principe de l'innovation continue. Dans cet ouvrage, Eric Ries expose sa méthodologie et l'illustre de nombreux exemples d'entreprises qui ont su encourager la créativité et sortir des sentiers battus en s'adaptant aux besoins de leurs clients, pour faire ainsi évoluer leur business model d'origine : Groupon, Zappos, Dropbox, Intuit... Lean Startup est un remarquable guide pratique d'innovation pour améliorer les chances de succès de tout nouveau projet, à l'usage des grandes entreprises comme des plus petites. C'est également un mode d'emploi du travail collaboratif et du management créatif. En ces temps d'hyper-compétition mondiale, c'est donc une lecture indispensable !
The Lean Startup
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Is your “big idea” worth pursuing? What if you could test your business model earlier in the process—before you’ve expended valuable time and resources? You’ve talked to customers. You’ve identified problems that need solving, and maybe even built a minimum viable product. But now there’s a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modeling startup success. You’ll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. You’ll also learn how to: · ballpark the viability of a business model using a simple five-minute back-of-the-envelope estimation. · stop using current revenue as a measure of progress (it forces you to fly blind and, often, to overpromise to your shareholders) and instead embrace the metric of traction—which helps you identify the leading indicators for future business model growth. · set progressive goals that set you up for exponential long-term success by implementing a staged 10X rollout strategy, like one employed by Facebook and Tesla. · stop burying your breakthrough insights in failed experiments, but rather illuminate them using two-week LEAN sprints to quickly source, rank, and test ideas. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage. From the Hardcover edition.
Lean Startup d Eric Ries Book Review
Une analyse concise pour comprendre rapidement tout l'intérêt du livre Lean Startup d'Eric Ries ! Que faut-il retenir de Lean Startup, ce best-seller portant sur la réussite entrepreneuriale ? Retrouvez tout ce que vous devez savoir sur la méthode d'Eric Ries dans une synthèse complète et détaillée. Vous trouverez notamment dans ce livret : • Une mise en contexte • Un résumé du livre mettant l'accent sur les notions clés développées par l'auteur, telles que le moteur de croissance, la boucle de feed-back, la technique des 5 pourquoi ou le pivotement • Les répercussions de l'ouvrage (critiques et approches similaires) • Et bien plus encore ! Le mot de l'éditeur : « Avec l'auteur, Xavier Xhoffray, nous avons cherché à présenter de manière synthétique aux lecteurs cet outil de réussite entrepreneuriale à destination des entrepreneurs qu'est l'ouvrage Lean Startup. S'attachant à en décrire le contexte de rédaction et les principes-clés, nous avons voulu mettre en avant les spécificités de l'approche d'Eric Ries permettant d'appliquer ce modèle de réussite entrepreneuriale. » Laure Delacroix À PROPOS DE LA SÉRIE 50MINUTES | Book Review La série « Book Review » de la collection 50MINUTES propose des documents qui invitent tous les curieux à réfléchir sur les grands textes fondateurs de l'économie ainsi que sur les sommes récemment parues qui participent à la réflexion globale des réalités économiques actuelles. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des pistes de réflexion, et, pour certains sujets, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.
Innovation Intelligence Commoditization Digitalization Acceleration Major Pressure on Innovation Drivers
To innovate, companies must combine multiple and disparate areas of knowledge outside of their core businesses, and they must do it faster and faster. Accessing knowledge and talent has never been so easy and so difficult at the same time. It is easy, because new tools facilitate the task. It is difficult, because it requires finding the needle in the haystack. The problem is that the haystack is growing and the needle must be found more and more quickly. In this book, the authors provide an up-to-date overview of recent, disruptive trends that induce changes in the way large companies deal with innovation. Special attention is given to the impact of the digital wave. The book was written after approximately 40 interviews with the Chief Technology Officers and Chief Innovation Officers of large international companies such as Airbus Group, Danone, TOTAL, and Faurecia, among others.
Changez ces pratiques qui vous emp chent d innover
La nouvelle édition de l'antibible du marketing et du management, par l'un des plus grands spécialistes de l'innovation et du marketing de l'innovation... Ce livre pratique intègre le client dans les problématiques d'innovation. De l'étape de customer discovery à celle de customer creation en passant par celle de customer validation, le client est véritablement au coeur de cette édition. Une composante indispensable, car si l'innovation a une caractéristique c'est bien l'incertitude. Il est donc nécesaire d'intégrer à celle-ci une véritable réflexion marketing afin de compenser le manque d'informations et de valider l'existence d'un marché avant de se lancer. L'auteur reprend donc ici la trame de L'antibible du marketing et du management en y ajoutant également des éléments tels que le design thinking, le lean startup, l'entrepreneuriat, le marketing ethnographique et la recherche des besoins cachés, le process client en management de projet ou encore le marketing interprétatif.
The Innovator s Method
Have you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company—perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how to take the next step, you need to understand what the authors call the innovator’s method—a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty—through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator’s DNA—which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas—this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator’s method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the “how”—how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you’re launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.
Badass Making Users Awesome
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.
Entrepreneur s Guide to the Lean Brand
The world's most powerful brands are no longer being developed on Madison Avenue. They are methodically crafted by startups using a revolutionary new framework. process.Businesses are now able to validate their branding in the market, steering clear from meaningless questions like "If you were a dog, what kind of dog would you be?" and turning subjective opinion into fact. This is not new jargon for old thinking, but a fundamental shift in how brand development works.Unfortunately, many large companies haven't learned the new way. The cost? Millions of dollars in lost sales, and countless unsatisfied customers.The Lean Brand offers you the blueprint for creating passionate customers who love and support your business. Distilling over 16 years of experience in branding and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal:- The new definition of brand- How you can emulate successful lean brands like Buffer and SoulPancake to build a loyal customer base- How customers and brands really interact through The Lean Brand Framework- How to use Viability Experiments to test and iterate your brand, and find Product-Market-Brand fit- A set of tools including the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix that will help you develop your brand properlyGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation.