Value Proposition Design

Titre : Value Proposition Design
Auteur : Alexander Osterwalder
Éditeur : John Wiley & Sons
ISBN-13 : 9781118968079
Libération : 2015-01-28

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Business Model You

Titre : Business Model You
Auteur : Timothy Clark
Éditeur : John Wiley & Sons
ISBN-13 : 9781118225998
Libération : 2012-03-12

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A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

Design Sprint

Titre : Design Sprint
Auteur : Richard Banfield
Éditeur : "O'Reilly Media, Inc."
ISBN-13 : 9781491923146
Libération : 2015-09-28

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With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization. Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing. Design sprints enable you to: Clarify the problem at hand, and identify the needs of potential users Explore solutions through brainstorming and sketching exercises Distill your ideas into one or two solutions that you can test Prototype your solution and bring it to life Test the prototype with people who would use it

Design a Better Business

Titre : Design a Better Business
Auteur : Patrick Van Der Pijl
Éditeur : John Wiley & Sons
ISBN-13 : 9781119272113
Libération : 2016-09-13

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How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks; >150 Visuals.

Business Model Generation

Titre : Business Model Generation
Auteur : Alexander Osterwalder
Éditeur : John Wiley & Sons
ISBN-13 : 9781118656402
Libération : 2013-02-01

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Blue Ocean Strategy Expanded Edition

Titre : Blue Ocean Strategy Expanded Edition
Auteur : W. Chan Kim
Éditeur : Harvard Business Review Press
ISBN-13 : 9781625274496
Libération : 2015-01-20

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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Change by Design

Titre : Change by Design
Auteur : Tim Brown
Éditeur : Harper Collins
ISBN-13 : 9780061937743
Libération : 2009-09-29

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In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Value Based Fees

Titre : Value Based Fees
Auteur : Alan Weiss
Éditeur : John Wiley & Sons
ISBN-13 : 9780470437674
Libération : 2008-11-03

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In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived value is the basis of the fee, or that they must translate the importance of their advice into long-term gains for the client in the client's perception. Still others fail to have the courage and the belief system that support the high value delivered to clients, thereby reducing fees to a level commensurate with the consultant's own low self-esteem. Ultimately, says Weiss, consultants, not clients, are the main cause of low consulting fees.

Start With Why

Titre : Start With Why
Auteur : Simon Sinek
Éditeur : Penguin UK
ISBN-13 : 9780241958230
Libération : 2011-10-06

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Simon Sinek's recent video on 'The Millennial Question' went viral with over 100M views. Start with Why has sold over a million copies and the TEDTalk based on it is the third most watched of all time. Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

Responsible Innovation

Titre : Responsible Innovation
Auteur : Xavier Pavie
Éditeur : World Scientific
ISBN-13 : 9789814525091
Libération : 2014-03-19

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At a time when the limits on human progress are ever-decreasing and the consequences of human actions have never been so critical to predict and manage, the responsible nature of innovations has acquired a whole new importance. Firms now need to find the appropriate balance between achieving positive growth and performance while integrating the concept of responsible innovation at the very core of innovation strategies and processes. Based on extensive academic research and illustrated by multiple case studies and examples, this book will help understand the challenges and issues of responsible innovation for leaders and managers. It will also provide a process for implementing responsible innovation into an organization while improving performance sustainably. Contents:IntroductionThe Emergence of the Responsible Innovation ConceptThe Uncertain Nature of the Innovation EnvironmentA Global Integration of Responsible Innovation into OrganizationsPolicy Case for Responsible InnovationResponsible Innovation within Research and EducationAchieving Responsible Innovation and Optimizing on PerformanceConclusion Readership: Students and academics in innovation studies; managers and leaders handling innovation activities in organizations. Keywords:Innovation;Responsibility;Strategy;Management;Responsible Innovation;Global IntegrationKey Features:Serves as a critical tool for SMEs and large-scale organizations wishing to implement a responsible innovation strategyGoes beyond the theory of responsible innovation and provides a process for integrating responsibility into an organization's various activities as well as their innovation process