Community management 2e d

Titre : Community management 2e d
Auteur : Matthieu Chereau
Éditeur : Dunod
ISBN-13 : 9782100702671
Libération : 2013-06-05

Télécharger Lire en ligne



L'animation de communités en ligne, community management est une pratique émergente dans de nombreuses entreprises. Quelle est cette nouvelle activité que doivent développer les entreprises ? Qui doit la prendre en charge ? Comment s'organise-t-elle ? Cette deuxième édition, enrichie de nouveaux exemples, propose de définir ce métier en plein développement et l'ensemble des outils indispensables pour réussir.

How the Web was Born

Titre : How the Web was Born
Auteur : James Gillies
Éditeur : Oxford University Press, USA
ISBN-13 : 0192862073
Libération : 2000

Télécharger Lire en ligne



'This is a scholarly work for the price of a novel' -Gareth Price'It is not a light read but it is a good one!' -David Coleman, Multimedia Information and Technology, February 2001'excellent book' -New Scientist 30/9/00'a good read' -Glasgow Herald, 22/9/00

Inequality and Climate Change

Titre : Inequality and Climate Change
Auteur : Delgado-Ramos, Gian Carlo
Éditeur : CODESRIA
ISBN-13 : 9782869786455
Libération : 2015-12-01

Télécharger Lire en ligne



Climate change is one of the most pressing challenges of the twenty-first century. Anthropogenic activities, such as fossil fuel consumption and other activities focused on enhancing economic growth, have been identified as the main drivers of changes in the environment that defy planetary boundaries. The transgression of planetary boundaries has profound implications for practically all biophysical and human systems and their impact could also be related to the exacerbation of existing problems such as land tenure insecurity, poverty and inequality, marginalization of poorer populations, climate induced migration, and resource wars or conflicts. From a global South perspective, research on the multifaceted nature of climate change is thus necessary and appropriate, including the analysis of socioeconomic, political and cultural aspects. This book is an outcome of the Comparative Research Workshop on "Inequality and Climate Change: Perspectives from the South" of the South-South Collaborative Programme of CLACSO-CODESRIA-IDEAS. It gathers a diversity of case studies from the South with ample biophysical differences and particular social and cultural realities. As such, it is a fresh contribution offering a vantage point from which to examine some of the current perspectives on inequality and climate change.

Cultures of Mass Tourism

Titre : Cultures of Mass Tourism
Auteur : Pau Obrador Pons
Éditeur : Ashgate Publishing, Ltd.
ISBN-13 : 9781409488286
Libération : 2012-11-28

Télécharger Lire en ligne



With more than 230 million international tourists a year, the Mediterranean region is the largest tourist destination in the world. This book outlines that its economic importance is matched by its significance as a cultural and aesthetic phenomenon. Through a series of ethnographic insights into some of the key sites of mass Mediterranean tourism, it focuses on package tourists' experiences of the serial, banal and depthless spaces that are mushrooming along the coast and the enchantments, dissolutions and dreams that saturate them. Moving away from the notion of authentic places corrupted by mass tourism, the book shows how new forms and spaces are made and remade by the mobilities and performances of locals, workers and tourists. Finally, the book looks at the complex materialities of mass tourism and the many networks that make it possible.

Changing Market Relationships in the Internet Age

Titre : Changing Market Relationships in the Internet Age
Auteur : Jean-Jacques Lambin
Éditeur : Presses univ. de Louvain
ISBN-13 : 2874631191
Libération : 2013-04-03

Télécharger Lire en ligne



This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.

Incubators of the World

Titre : Incubators of the World
Auteur : Daniel Rouach
Éditeur : Pearson Education France
ISBN-13 : 2744064599
Libération : 2010

Télécharger Lire en ligne



Un état des lieux international sur les incabateurs dans les pays leaders. Une réflexion sur le management et l'organisation des incubateurs, ainsi que sur le rôle de la puissance publique et des entreprises privées.

Engage

Titre : Engage
Auteur : Brian Solis
Éditeur : John Wiley & Sons
ISBN-13 : 9780470619698
Libération : 2010-02-18

Télécharger Lire en ligne



Brian Solis A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Engage Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Satisfied Customers Tell Three Friends Angry Customers Tell 3 000

Titre : Satisfied Customers Tell Three Friends Angry Customers Tell 3 000
Auteur : Pete Blackshaw
Éditeur : Crown Business
ISBN-13 : 9780385526753
Libération : 2008-07-08

Télécharger Lire en ligne



In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer. From the Hardcover edition.

Trust Works

Titre : Trust Works
Auteur : Ken Blanchard
Éditeur : Harper Collins
ISBN-13 : 9780062205995
Libération : 2013-04-30

Télécharger Lire en ligne



New York Times bestselling author and leadership expert Ken Blanchard’s popular TrustWorks! training program is now available in book form! Trust Works!: Four Keys to Building Lasting Relationships is an insightful guide designed to help people navigate one of the most complex issues that affects all areas of our lives: trust. In Trust Works!, Ken Blanchard, Cynthia Olmstead, and Martha Lawrence demonstrate how to get along better with those around us. In today’s polarized society, building trust—and sustaining it—has never been more important or seemingly elusive. Trust Works! provides a common language and essential skills that can replace dissension with peace and cooperation and help us all work together productively and in harmony. Learn how the apply the “ABCD trust” model to address the factors that lead to discord, including low morale, miscommunication, poor response to problems and issues, and dysfunctional leadership.

Professional Content Management Systems

Titre : Professional Content Management Systems
Auteur : Andreas Mauthe
Éditeur : John Wiley & Sons
ISBN-13 : 9780470855430
Libération : 2005-08-05

Télécharger Lire en ligne



Content and Content Management are core topics in the IT and broadcast industry. However these terms have not been clearly defined for those learning the field. The topic is complex and users from different industries have different backgrounds and a varied understanding of content issues. Multimedia Content Management helps to clarify the subject area, define problematic issues and establish a universal understanding of content and its management. * Provides clarity in the subject area * Defines potential problems and establishes a universal understanding * Builds an architectural framework upon this account and different aspects of the industry and solutions are reviewed * Comprehensively describes the different users working and accessing content, the applications and workflows Essential reading for students, engineers and technical managers, in the area of data, storage management and multimedia, requiring an overview of this complex topic. The topics discussed will also prove highly insightful for executive managers and media professionals with a technical understanding and broadcast executives in the field.